Ahead of the fifth Emirati Women’s Day on August 28, the popular Flow Talks Series will roll-out a dedicated digital edition to shine the spotlight on four female Emirati visionaries who are successfully breaking glass ceilings by excelling in different fields.
The line-up of the upcoming Flow Talks Series – Emirati Women’s Day Edition represents the impact Emirati women have made across various industries, from government-based commerce and tourism roles, tech pioneers, beauty and fashion entrepreneurs, literacy advocates and communication experts.
Emirati Women’s Day was launched in 2015 by Her Highness Sheikha Fatima bint Mubarak Al Ketbi, Chairwoman of the General Women’s Union, to recognise and celebrate the role of women in the country.
Running between 4pm to 6pm and designed to champion the 2020 Emirati Women’s Day theme “Preparing for the next 50 years: women are the support of the nation”, the digital series will highlight the contribution UAE national women play in shaping the country’s ongoing development. The open-to-all session will feature four dedicated IG takeovers for a duration of 15 minutes each via the @flowdubai Instagram page with topics designed to engage, unite, and involve communities across the Emirates.
The participating role models include:
• Marwa Al Hashemi, 3pm: Kicking off the series is one of the original stars of AYA, a hit YouTube series aimed at the generation Z audiences in the GCC and wider Middle East. Al Hashemi is a professional endurance horse racer and part-time actor and model. An international relations graduate, Al Hashemi has also participated in the Sheikh Sultan bin Zayed Al Nahyan Festival Cup for ladies and in the 120-kilometer Emirates Heritage Club Cup – but has her sights set on even greater feats. Attracted by the inspiring nature of the YouTube show, Al Hashemi is most excited about AYA’s novel approach and its creative fashion challenges. Rarely relying on external inspiration, A Hashemi boasts an innate understanding of style and has lofty dreams of being a globally-recognised fashion icon known for her distinct style and as a positive inspiration to Gen-Z followers.
• Aida Al Busaidy, 3:45pm: With over 17 years’ experience, Al Busaidy is a renowned personality in the communications and marketing field. Having started her career in public relations before working with semi-government entities in Abu Dhabi and Dubai, Al Busaidy is currently the Director, C2C Campaigns – Marketing Management at Dubai Tourism. Al Busaidy is also a columnist with several publications and co-hosted a local TV show “Her Say” from 2008 – 2009 on Dubai TV. A passionate advocator for women’s rights and social issues, Al Busaidy is currently working on her first children’s’ book, which is set to launch before the end of the year.
• H.E. Dr. Sara Al Madani, 4:30pm: Sara Al Madani is a well-recognised name across multiple fields including fashion, beauty, entertainment, and more recently, technology. Inspired to start her own business at the age of 15, Al Madani’s success as a young entrepreneur and businesswoman has propelled her into the spotlight as an inspiration to both Emirati and expat women. Al Madani is an accomplished speaker having participated in over 200 engagements, including frequent fireside talks at universities, colleges, and institutes. “It is vital to be an active member within the community, continuously share knowledge and lessons learned through experiences, and motivate younger generations to also take up the mantle and become an intrinsic part of the country’s development for tomorrow,” said Al Madani.
• Ahlam Bolooki, 5pm: The Director of the Emirates Festival of Literature – the Middle East’s largest celebration of the written and spoken word – Bolooki has a mission to encourage everyone to read for pleasure. Responsible for devising the strategy to curate a diverse, inclusive and enlightening Festival programme that appeals to audiences of all ages and backgrounds, Bolooki is also the Co-founder of Mangroves 4 Mankind, a licensed social enterprise established in the UAE with the aim to combat climate change by conserving and restoring mangrove ecosystems in every coastal city around the world.